Global Perspectives patient engagement methodology is tailored to each individual study
Global Perspectives™ specialise in accessing hard to reach patients, HCPs and payers for HEOR, market access and linguistic validation projects for the pharmaceutical industry.
Global Perspectives™ were founded in 2009 and since then have completed over 1,000 projects across more than 50 countries around the world. Global Perspectives™ combine a central project management team with more than 300 local experts to ensure that the correct engagement strategy is used in each market according to the cultural and regulatory environment.
The patient engagement methodology is tailored to each individual study and will normally use a combination of the following techniques. The key is to use the more efficient strategy in order to maximize feasibility and keep costs down.
- Online panels
- Clinician referrals
- Patient Associations
- Global Patients and Patient Supporters
- Social Media advertising and targetting
- Recruiter proprietary databases
- Traditional advertising
Global Perspectives™ access patients for small qualititative projects as well as for large online samples. We can find and validate large numbers of patients with conditions such as diabetes, asthma and ADHD and harder-to-reach groups such as patients with particular cancers. We pick the correct engagement strategy that will be the most efficient approach depending on the methodology and market.
Global Perspectives™ is owned by Kjetill Howard and Joe Waby who between them have more than 30 years’ experience in the market research industry. Global Perspectives™ has four teams of Project Managers who are split according to key client accounts and study speciality.
